Arbitrary document types can be biased down in search results with a combination of Data from Field and Rank Bias settings. For example, the percentage rank of PDFs could be decreased by 2% (to push them lower in relevance-ranked query results).
To accomplish this, first create an Integer
Parametric field -
either at profile creation or via Tools →
Parametric Field Tools - or repurpose an existing numeric field.
In this example we will call this field docTypeBias.
Then define a Data from Field rule (under All Walk Settings) as follows:
MIME Type
This rule looks for "application/pdf" as the MIME type for each document. If it matches, we set docTypeBias to -2. Also, for improved performance, add docTypeBias to the Compound Index Fields setting.
After doing a New rewalk to fully populate this field, go to Search Settings and set Parametric Search Options → docTypeBias to Sortable and Rank Bias (here) to docTypeBias. This will add docTypeBias to the percentage rank, and thus bias PDFs down by 2%. To bias PDFs up instead, simply set the Replace value in the Data from Field rule to a positive number.